Card Issuers Ramp-up Direct Mail Offers


Written on February 15, 2010 – 10:07 pm | by admin

Everyone is familiar with the credit card advertisements people receive in the mail, but direct mail marketing has declined in response to the struggling economic climate.

However, according to DM News, credit card issuers have ramped-up their direct mail marketing efforts recently. They are now sending out more advertisements to consumers, raising awareness about new cards and renewing interest in their popular cards.

The total amount of direct marketing sent out by all banks rose 47 percent between the third and fourth quarters of 2009, which is a significant change in only a few months.

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Offers for credit cards sent through snail mail increase in 4Q of last year


Written on February 15, 2010 – 9:28 am | by admin

Though some consumers may be trying to avoid using their credit cards, a recent report indicates they may have also been more likely to get an offer for an account at the end of last year.

According to Synovate, a market research firm, providers of credit cards increased mailings by 46 percent in the fourth quarter of 2009. In all, mailings amounted to 398.5 million offers, an increase from the 272.5 million seen the quarter prior.

Though the numbers of mailings were up in the last quarter of 2009, they are still lower when compared to the year before. During the fourth quarter of 2008, lenders sent out 668.1 million offers for credit cards.

One of the reasons that lenders have cut back on making card offers is because of the tightened credit market during the most recent recession. Read more…

Millions hit by jump in credit card interest rates


Written on February 15, 2010 – 7:34 am | by admin

Credit card holders face “crippling” debts Photo: GETTY

The average rate of interest on a credit card has climbed to 18.8 per cent, the highest since 1998, with some card holders being forced to pay as much as 46 per cent.

Almost seven million card holders saw their interest rates increase over the last year, despite the fact that the Bank of England has kept rates at just 0.5 per cent since March last year.

The cost of paying on plastic has gone up by more than a quarter in four years.

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Emily’s list: Winter Olympics edition


Written on February 12, 2010 – 3:23 pm | by admin

Today is the opening of the 2010 Winter Olympics, which are taking place in beautiful Vancouver, British Columbia. The games last through Feb. 28 and feature 15 Olympic sports ranging from ice hockey to bobsledding to curling.

Most of the participating athletes have been anticipating this competition their entire lives. They spend countless hours training, often missing important events to pursue their sport. They eat with precision in order to fuel to their athletic bodies. They have determination and focus that most of us only wish we could find. And all of their efforts are for one thing: the coveted gold medal.

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Capital One doubles credit card rates


Written on February 9, 2010 – 9:01 pm | by admin

Previous ofImages Next Capital One doubles credit card rates Capital One doubles credit card rates

The group, which has imposed rate hikes of up to 7pc on credit card holders, blamed the move on the “economic environment”.

Some people have seen the interest they are charged on outstanding balances jump from 8.01pc to 15.31pc.

The rate increases will come into force after customers receive their March statements, with the new interest rates shown on their April ones.

The group declined to say how many of its customers were affected by the move.

A Capital One spokeswoman said: “The economic environment has changed dramatically and we must adjust rates to account appropriately for the increased risk of lending to consumers in an economic downturn.

“This significant downturn means that we have had to increase rates for some of our customers by up to 7pc.

“This decision reflects similar moves throughout the credit card industry.”

But the group is giving customers who do not want to accept the rate increase the choice of staying on their existing interest rate but no longer using their credit card, and instead gradually repaying the balance.

Halifax has also increased the rates it charges some of its credit card customers by up to 5pc.

The group, which reviews customers’ rates on a monthly basis, said some people had seen their rate increase, while others had had it cut.

But it stressed that the changes affected only a small number of customers.

A Halifax spokesman said: “In common with other credit card issuers, we continuously review our pricing structure and will adjust interest rates on cardholder accounts from time to time.

“We do this for many reasons including market and competitor conditions as well as risk based assessments which reflect a customers individual circumstances.

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Oregon Trail reaches the Rich Life Carnival


Written on February 9, 2010 – 4:01 am | by admin

My long journey on the Oregon Trail — which was really just me ordering computer parts, getting my card information stolen and then blogging about the experience — continues to roll on. The post was included just down the road a piece in the 45th edition of the Rich Life Carnival.

This week’s carnival boasts a downright smorgasbord of articles. We’ve got posts on technology, healthy living, hobbies and, of course, personal finance. Be sure to check ‘em all out.

A carnival on these here Internets is when a blogger hosts multiple stories from different writers about one topic.

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