AmEx & VEVO
Written on July 24, 2010 – 3:01 am | by Nicole Gutierrez
So you thought you might like to go to the show? Find your old Floyd t-shirt and get ready; American Express has launched its “Unstaged An Original Series from American Express” in partnership with the VEVO premium music video and entertainment service and YouTube. With this, the partnership will live-stream five concerts over the course of the year, bringing both the in-concert and at-home viewing experiences to entirely new heights. The concerts will feature some of the music industry’s most breakthrough artists playing at landmark venues across the country, tap some of today’s most influential filmmakers to direct the live-streams, and use digital and social media to connect the online audience to the live shows.

The market post recession has been recovering but is still sluggish and U.S. consumer credit has been dropping sharply indicating that customers are wary to borrow considering the uncertainty about the prospects economically.